DELL: Technology Trends

To help Dell align business and technology goals within key vertical markets, Essential helped identify key technology trends and user experience opportunities.

Through stakeholder interviews and secondary research, Essential identified key technology trends spaces and contextual frameworks to align Dell’s healthcare, hospitality, retail and field service verticals.

The frameworks enabled teams to prioritize trends by relevance, influence, and urgency. It also enabled the selection of a specific set of technology trend trajectories that would inform new consumer experiences within each business vertical.

The success of this collaboration led Essential to explore and visualize a series of new product and service scenarios that identify high-level user needs and integrate relevant physical and digital touchpoints.

The project helped constituents within Dell better align technology roadmaps and user experience opportunities with key business vertical goals.