Latest News & Events

A look at what’s new with Essential Design, our clients, and the industries where we work.

Hiring a UX design consultancy? A few ideas to consider…

May 17th, 2017

Margaret Jacobi of Essential Design shares thoughts with a valued client on managing successful collaboration across a project.

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Why falling in love with the problem is one of the most important aspects of Design Thinking

April 13th, 2017

Trusting in the Design Thinking process only works if you can fall in love with the problem first, and here’s why.

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Seeing the Dirt: thoughtful instrument design

April 5th, 2017

GE’s work with design and innovation leads to technology and design decisions clearly rooted in people, their processes, and their goals.

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Design Thinking Meets Behavioral Science

March 30th, 2017

Katherine Belk opens a discussion about how and why the potential impact of integrating behavioral science into design is so significant.

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Evidence-based Design for Evidence-based Medicine

March 23rd, 2017

Join Boston’s User Experience Community in exploring how we can evolve Design Thinking toward Sustainability in Healthcare. Come see Essential’s Bill Hartman at UXPA Boston‘s next monthly meeting, April 25, 2017.

Register here >


Reimagining the Customer Experience

March 15th, 2017

Companies that design compellingly integrated experiences for their customers are better positioned to compete and win, than those that don’t. In this piece, Shawn Torkelson uses the familiar activity of taking a flight to illustrate the importance of aligning the digital, physical and service aspects of a brand experience.

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Two Cheers for Dad: A Story on Challenging the Traditional

March 8th, 2017

On International Women’s Day, I’m cheering for my dad. Here’s a story on how a lesson I learned as a young woman frames my design work today, and influences the relationships I build with my clients and colleagues.

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Woodford Reserve: Building a Brand Family

February 23rd, 2017

Brown-Forman engaged Essential Design to build a more robust brand and product design strategy for their Woodford Reserve brand, and create a cohesive design language.

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Designing for Chronic Disease Management

January 20th, 2017

A staggeringly high number of Americans are living with an incurable chronic condition, and this number is only growing. Because of the grave implications this has on the well-being of our population and the affordability of healthcare, patients and providers alike are incentivized to more effectively manage these conditions. The design thinking approach provides particular advantages to developing solutions that improve patient outcomes.

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