Latest News & Events

A look at what’s new with Essential Design, our clients, and the industries where we work.

UPCOMING: Evidence-based Design for Evidence-based Medicine

March 23rd, 2017

Join Boston’s User Experience Community in exploring how we can evolve Design Thinking toward Sustainability in Healthcare. Come see Essential’s Bill Hartman at UXPA Boston‘s next monthly meeting, April 25, 2017.

Register here >

Reimagining the Customer Experience

March 15th, 2017

Companies that design compellingly integrated experiences for their customers are better positioned to compete and win, than those that don’t. In this piece, Shawn Torkelson uses the familiar activity of taking a flight to illustrate the importance of aligning the digital, physical and service aspects of a brand experience.

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Two Cheers for Dad: A Story on Challenging the Traditional

March 8th, 2017

On International Women’s Day, I’m cheering for my dad. Here’s a story on how a lesson I learned as a young woman frames my design work today, and influences the relationships I build with my clients and colleagues.

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Woodford Reserve: Building a Brand Family

February 23rd, 2017

Brown-Forman engaged Essential Design to build a more robust brand and product design strategy for their Woodford Reserve brand, and create a cohesive design language.

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Designing for Chronic Disease Management

January 20th, 2017

A staggeringly high number of Americans are living with an incurable chronic condition, and this number is only growing. Because of the grave implications this has on the well-being of our population and the affordability of healthcare, patients and providers alike are incentivized to more effectively manage these conditions. The design thinking approach provides particular advantages to developing solutions that improve patient outcomes.

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Why Human-centered Design is the Key to Building Better Robots

October 31st, 2016

In a post for Autodesk’s Design Academy, Scott Stropkay posits that “putting humans at the center of technology-driven robot design projects changes the way we define success—and what is expected from the designer.”

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Design Thinking for Social Impact: Naz Mirzaie teaches at Boston+Acumen

October 17th, 2016

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Evan Hutker Returns to Syracuse

October 10th, 2016

Evan Hutker was invited to Syracuse University for a second time to share his Industrial Design experiences with a group of undergraduate students at the School of Design.

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Naz Mirzai Presents on Changes in Design Research

August 29th, 2016

At the 20th: DMI Academic Design Management Conference, Service Designer Naz Mirzai presented a compelling paper on changes in the practice of design research.

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