Latest News & Events

A look at what’s new with Essential Design, our clients, and the industries where we work.

How to Spark “Next-Gen” Creativity (via strategy+business)

November 15th, 2017

Following a report that creative thinking will be a core capability needed in 2020, Eric McNulty explores just what “creativity” will mean for business leaders. He spoke with several people, including Essential’s Bill Hartman who cited the importance of creativity within defined parameters.

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Driving User Experience to Industrial Environments

October 23rd, 2017

A well-structured user experience strategy, one that focuses on understanding the contextual requirements of each stakeholder (from management to operator) should be an integral part of any IIoT initiative.

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Leveraging the convergence of Industrial IoT, Digital Transformation and Design

September 28th, 2017

Knowing that design can enhance strategic competitive advantage, more commercial/industrial companies are using design to establish leadership positions.

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Don’t Be Late for Launch

September 14th, 2017

Be first, be smarter, or cheat. Striking the balance between achieving the greatest possible design and the need to achieve business outcomes.

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As Service Design Evolves, These Skills Endure

September 7th, 2017

As Service Design finds new applications in different industries, there are four core traits that continue to be necessary for bringing value to current-day business challenges.

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Fuel For Thought

August 17th, 2017

The User Experience of the Gas Station and What It Could Be. Through the lens of Jakob Nielsen’s “10 Usability Heuristics for UI Design.”

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Total Design

July 26th, 2017

Investing in design used to be justified by guaranteeing an attractive looking product that would seduce people into buying it. Now it’s not that simple.

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User Centered Agile Design – How to stay focused on product/market fit

July 19th, 2017

Is your development process leaving value on the cutting room floor? In this piece, Bill Hartman suggests 9 ways to incorporate worthwhile user-centered design methods into Agile development, leading to better outcomes for you, your team, and your users.

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UXPA Boston 2017

June 21st, 2017

Content at the 2017 UXPA Boston Conference addressed a broad and deep swath of challenges and trends that User Experience Designers are facing. In this piece, Sonya Mead explores three issues/trends of particular interest.

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Coming home to the good old days

June 12th, 2017

Ashley Legg explores what designers can learn from the contrast of the traditional, old-fashioned homes in the United States with the modern, high-tech lives of the people living within.

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