Latest News & Events

A look at what’s new with Essential Design, our clients, and the industries where we work.

Fuel For Thought

August 17th, 2017

The User Experience of the Gas Station and What It Could Be


Powerful Presentation Best Practices

August 10th, 2017

Whether advertising a new product, presenting design solutions, or sharing financial reports, what you show is just as important as what you say. Here are a few best practices for creating a well-designed, visually effective presentation.


Total Design

July 26th, 2017

Investing in design used to be justified by guaranteeing an attractive looking product that would seduce people into buying it. Now it’s not that simple.


User Centered Agile Design – How to stay focused on product/market fit

July 19th, 2017

Is your development process leaving value on the cutting room floor? In this piece, Bill Hartman suggests 9 ways to incorporate worthwhile user-centered design methods into Agile development, leading to better outcomes for you, your team, and your users.


UXPA Boston 2017

June 21st, 2017

Content at the 2017 UXPA Boston Conference addressed a broad and deep swath of challenges and trends that User Experience Designers are facing. In this piece, Sonya Mead explores three issues/trends of particular interest.


Coming home to the good old days

June 12th, 2017

Ashley Legg explores what designers can learn from the contrast of the traditional, old-fashioned homes in the United States with the modern, high-tech lives of the people living within.


FEI 2017: Balancing Innovation Pursuits & Business Realities

May 23rd, 2017

Earlier this month I had the opportunity to attend the Front End of Innovation (FEI) Conference in Boston. There seemed to be an underlying feeling of “There’s a lot that we want to do, that we can do, but how much of it will we actually be able to realize?”


Hiring a UX design consultancy? A few ideas to consider…

May 17th, 2017

Margaret Jacobi of Essential Design shares thoughts with a valued client on managing successful collaboration across a project.


Why falling in love with the problem is one of the most important aspects of Design Thinking

April 13th, 2017

Trusting in the Design Thinking process only works if you can fall in love with the problem first, and here’s why.


Seeing the Dirt: Thoughtful instrument design

April 5th, 2017

GE’s work with design and innovation leads to technology and design decisions clearly rooted in people, their processes, and their goals.