Latest News & Events

A look at what’s new with Essential Design, our clients, and the industries where we work.

Coming home to the good old days

June 12th, 2017

Ashley Legg explores what designers can learn from the contrast of the traditional, old-fashioned homes in the United States with the modern, high-tech lives of the people living within.

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FEI 2017: Balancing Innovation Pursuits & Business Realities

May 23rd, 2017

Earlier this month I had the opportunity to attend the Front End of Innovation (FEI) Conference in Boston. There seemed to be an underlying feeling of “There’s a lot that we want to do, that we can do, but how much of it will we actually be able to realize?”

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Hiring a UX design consultancy? A few ideas to consider…

May 17th, 2017

Margaret Jacobi of Essential Design shares thoughts with a valued client on managing successful collaboration across a project.

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Why falling in love with the problem is one of the most important aspects of Design Thinking

April 13th, 2017

Trusting in the Design Thinking process only works if you can fall in love with the problem first, and here’s why.

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Seeing the Dirt: Thoughtful instrument design

April 5th, 2017

GE’s work with design and innovation leads to technology and design decisions clearly rooted in people, their processes, and their goals.

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Design Thinking Meets Behavioral Science

March 30th, 2017

Katherine Belk opens a discussion about how and why the potential impact of integrating behavioral science into design is so significant.

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Evidence-based Design for Evidence-based Medicine

March 23rd, 2017

Join Boston’s User Experience Community in exploring how we can evolve Design Thinking toward Sustainability in Healthcare. Come see Essential’s Bill Hartman at UXPA Boston‘s next monthly meeting, April 25, 2017.

Register here >


Reimagining the Customer Experience

March 15th, 2017

Companies that design compellingly integrated experiences for their customers are better positioned to compete and win, than those that don’t. In this piece, Shawn Torkelson uses the familiar activity of taking a flight to illustrate the importance of aligning the digital, physical and service aspects of a brand experience.

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Two Cheers for Dad: A Story on Challenging the Traditional

March 8th, 2017

On International Women’s Day, I’m cheering for my dad. Here’s a story on how a lesson I learned as a young woman frames my design work today, and influences the relationships I build with my clients and colleagues.

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