Latest News & Events

A look at what’s new with Essential Design, our clients, and the industries where we work.

Woodford Reserve: Building a Brand Family

February 23rd, 2017

Brown-Forman engaged Essential Design to build a more robust brand and product design strategy for their Woodford Reserve brand, and create a cohesive design language.

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Designing for Chronic Disease Management

January 20th, 2017

A staggeringly high number of Americans are living with an incurable chronic condition, and this number is only growing. Because of the grave implications this has on the well-being of our population and the affordability of healthcare, patients and providers alike are incentivized to more effectively manage these conditions. The design thinking approach provides particular advantages to developing solutions that improve patient outcomes.

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Why Human-centered Design is the Key to Building Better Robots

October 31st, 2016

In a post for Autodesk’s Design Academy, Scott Stropkay posits that “putting humans at the center of technology-driven robot design projects changes the way we define success—and what is expected from the designer.”

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Design Thinking for Social Impact: Naz Mirzaie teaches at Boston+Acumen

October 17th, 2016

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Evan Hutker Returns to Syracuse

October 10th, 2016

Evan Hutker was invited to Syracuse University for a second time to share his Industrial Design experiences with a group of undergraduate students at the School of Design.

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Naz Mirzai Presents on Changes in Design Research

August 29th, 2016

At the 20th: DMI Academic Design Management Conference, Service Designer Naz Mirzai presented a compelling paper on changes in the practice of design research.

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Innovative Wine Technology from Coravin

August 16th, 2016

Essential helped bring form to this innovative wine technology that allows you to pour a glass of wine without removing the cork.

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Essential Awarded for Urban Design Concept

August 4th, 2016

Essential took home 2nd place in a 3-day design challenge to activate the underutilized space under the I-93 overpass in Boston.

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Nix Launches nixbiosensors.com

June 30th, 2016

Congratulations to our friends at Nix for launching www.nixbiosensors.com. They’re building a wearable biosensor that tracks hydration levels and provides athletes with actionable data.

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Essential Gives Keynote on Disruptive Trends in Building Design

June 21st, 2016

Richard Watson and Chris Parlato opened the 2016 Alliance Innovation Summit by outlining 3 key trends that the building industry will need to keep pace with in the Age of Disruption.

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