Design Language

Products speak to users in many ways. Sophisticated brands master design language to take control of the conversation.

Customers experience brands in many ways – through images, values, and stories. Brands make promises to customers who expect relevant and authentic delivery. Product experiences are the acid test for successful brand expression. Everything about the design of products tells the brand story.

Smart companies make sure their brand delivers on its promises through the design language of their products­ – the form, detail, color, material, and usability. By defining a design language and ensuring that it is expressed consistently across multiple products they can build value, generate passion and encourage loyalty for the brand. Essential is expert at helping companies find their design ethos and in codifying a brand’s DNA as design language elements. We help companies find their voice and speak through their products.