Design Thinking is business thinking. It is a powerful framework for human-centered innovation that inspires every step of Essential’s product, service and experience design process.
Why Design Thinking Matters
Design Thinking is Business Thinking
What it is, how it works, and why it matters.
Design Thinking is the use of creative methodologies to solve critical business problems. Learn more about how it can help your company.
Even Experts Need a Beginner's Mind
Key principles for unencumbered ideation
Design Thinking Meets Behavioral Science
Develop smarter products and services by reducing cognitive biases.
Case Studies
GE: Portable Flow Meter
Improving Operational Efficiency
Philips: Ambient
The retail experience of healthcare
Legrand: Innovation Strategy
Defining new opportunities
Crown: Service Design
Improving fleet management
Additional Design Thinking Resources
ARTICLE: Use Design Thinking to Build Commitment to a New Idea. A valuable read in the Harvard Business Review.
TOOLKIT: Tools for taking action. A curated collected of resources and tools from the Stanford d.school.
DATABASE: Design Thinking Resources for Practioners. A comprehensive list of books, papers, and “how-to’s” from ThisIsDesignThinking.net by the Hasso Plattner Institute.
Design Thinking Workshops for Teams
Design Thinking Workshops
Identify, promote, and develop innovative products and services.
Organizations often struggle to identify and promote innovative ideas. See how we help partners discover meaningful insights and best-fit design opportunities.
User-centered Agile Design
Is your development process leaving value on the cutting room floor?
Falling in Love with the Problem
One of the most important aspects of Design Thinking
Services
Innovation Strategy & Research
User Experience Design
Service Design
All services >
Essential has been honing its Design Thinking superpowers for nearly 20 years. Contact us to learn how we can help you apply Design Thinking to solve complex problems and challenges.
