Essential Views on Design Thinking

Design Thinking is business thinking. It is a powerful framework for human-centered innovation that inspires every step of Essential’s product, service and experience design process.

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Why Design Thinking Matters

Design Thinking is Business Thinking

What it is, how it works, and why it matters.

Design Thinking is the use of creative methodologies to solve critical business problems. Learn more about how it can help your company.      

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Even Experts Need a Beginner's Mind

Key principles for unencumbered ideation

Design Thinking Meets Behavioral Science

Develop smarter products and services by reducing cognitive biases.

Case Studies

GE: Portable Flow Meter

Improving Operational Efficiency

Philips: Ambient

The retail experience of healthcare

Legrand: Innovation Strategy

Defining new opportunities

Crown: Service Design

Improving fleet management

Additional Design Thinking Resources

ARTICLE: Use Design Thinking to Build Commitment to a New Idea. A valuable read in the Harvard Business Review.

TOOLKIT: Tools for taking action. A curated collected of resources and tools from the Stanford

DATABASE: Design Thinking Resources for Practioners. A comprehensive list of books, papers, and “how-to’s” from by the Hasso Plattner Institute.

Design Thinking Workshops for Teams

Design Thinking Workshops

Identify, promote, and develop innovative products and services.

Organizations often struggle to identify and promote innovative ideas. See how we help partners discover meaningful insights and best-fit design opportunities.

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User-centered Agile Design   

Is your development process leaving value on the cutting room floor?

Falling in Love with the Problem        

One of the most important aspects of Design Thinking


Innovation Strategy & Research

User Experience Design

Service Design

All services >

Essential has been honing its Design Thinking superpowers for nearly 20 years. Contact us to learn how we can help you apply Design Thinking to solve complex problems and challenges.

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