Innovation Strategy & Research

Leveraging trend, user research, and other data, we create realistic innovation trajectories for product offerings, brands, and businesses.

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To gain support for change, we illustrate future states as aligned priorities and focused strategy; by painting this picture, we help build a shared vision and appreciation for the product, service, or capability to be created.

  • Vision Illustration
  • Use Case Articulation
  • Consensus Building Workshops

Innovation Planning

We chart the future course by describing the business model, characterizing development efforts and timing, identifying risks, and creating risk mitigation plans. We also help clients with process coaching and development.

  • Design Thinking Workshops
  • Business Model Exploration
  • Innovation Roadmapping

Opportunity Analysis

Using creative and analytical methods, we illustrate the potential and risks associated with pursuing different innovation opportunities. Working closely with senior management, we select a target direction, identify the variables we must pursue, and frame the requirements for success.

  • Competitive Landscaping
  • White Space Analysis
  • Opportunity Mapping

Foundational Research

We understand market trends, competitive positions, technology trajectories, client visions, and channel dynamics from multiple perspectives. Using foundational research, we identify primary research targets to further explore for latent user needs.

  • Trend Identification
  • Conceptual Modeling
  • Needs Analysis

Discovery Research

Using a wide range of exploratory research techniques, we reveal the needs, desires, and motivations that drive behavior. We explore tradeoffs and define value from each stakeholder’s perspective.

  • User Research
  • Ethnography
  • Journey Mapping

Viability Testing

New offerings are only successful when humanized and commercialized for the social and economic realities of the marketplace. Our research demonstrates needs, clarifies the value propositions, and details success requirements for all stakeholders.

  • In-Market Experimentation
  • Usability Testing
  • Participatory Design