Innovation fuels growth. However, identifying the right idea and turning it into a commercial success is challenging. That’s hard work that we make easier.
Innovation fuels growth. However, identifying the right idea and turning it into a commercial success is challenging. That’s hard work that we make easier.
Not every idea in your innovation pipeline has the makings of a viable commercial offering that is valuable to your end customer. Whether you’re looking to commercialize new technologies, extend physical product portfolios, develop digital tools that will expand your value proposition, or launch new adjacent service offerings, identifying and refining early concepts and then measuring those concepts against defined success metrics will help you narrow the field of opportunity to ensure only the most valuable ideas get your team’s attention.
Additionally, innovation originates from many places at your company, and new ideas affect lots of people on a variety of teams – product management, sales, marketing, and operations. Every person along an idea’s path to commercial launch can be an influencer of success, so it’s critical that the new idea be conceptualized, visualized and socialized in a way that encourages all internal stakeholders to rally behind it.
Once identified, driving the right idea to market requires process rigor and focused cross-functional collaboration to transform them into products that deliver in the real world. This ensures that the final solution hits target costs, usability requirements, reliability metrics, and can be repeated at scale.
We help companies commercialize innovation by answering questions about:
Evolving / Future Markets
What will our market look like in 1, 2 or 3 years and how will our target customer’s behavior or preferences change?
Business Impact
What features and investments (technology, data infrastructure, operations, etc.) should we make available at launch to create a sustained competitive advantage beyond the MVP?
Market Adoption
What barriers to purchase will exist and how should we address customer needs in order to overcome those barriers and accelerate adoption?
Brand Value
How can we ensure that our new offering enables us to connect with our customers on a deeper level and deliver added value to them that exceeds their expectations?
We turn great ideas into commercial successes by helping you: