Essential Design - Solutions

Ways We Add Value

Our team leverages a blend of design, engineering and research capabilities to help clients solve complex business issues involving Customer Experience Improvement, Designing Connected Products, Commercializing Innovation, and Optimizing Product Portfolios to embody strategy, drive growth, and extend market leadership positions.

Improving Customer Experiences

The touchpoints you need to create in order to amplify the positive moments of customer engagement with your products and services exist in an increasingly complex web of digital experiences, human-centered services, and physical product interactions. Designing the right customer experience is about composing an environment of customer engagement opportunities that reinforce your brand values and encourage the desired customer behavior.

Designing Connected Products

Well-designed connected / IoT products and digital platforms create powerful customer and brand value. Our unique experience designing and launching innovative smart products and systems has changed the way people think and work: changing companies’ business models and disrupting markets in the process.

Optimizing Product Portfolios

Embracing platform thinking will allow you to respond to market forces and address new market opportunities more effectively than your competitors. Product platform flexibility is often achieved through software, but when combined with hardware configurability can offer an even greater competitive advantage. We can help you leverage design to bring alignment to a mixed or fragmented product portfolio.

Commercializing Innovative Ideas

Innovation fuels growth. However, identifying the right idea and turning it into a commercial success is challenging. Once identified, driving the right idea to market requires process rigor and focused cross-functional collaboration to transform them into products that deliver in the real world. That’s hard work that we make easier.